The video angle
Record once. [First Name] is the only variable — swapped by Sendspark at send time. When recording, be self-aware — acknowledge you met a lot of people and so did they. Then address the business topic that dominates conversations at the types of events you attend. Make it feel like a continuation of the energy from the event, not a sales pitch from a stranger. Script: "[First Name], I know we both talked to a lot of people. I didn't want to be just another card in your pocket. The conversation I keep having at events like this is about [most common topic that comes up in your market]. I think there's something real worth exploring. Scan the code when you're settled back in."
Automation & CRM triggers
- CRM workflow: when a contact is tagged 'Post-Event Send,' Boxli fires automatically. Rep fills in one field: 'Key topic discussed' — used for the physical note card insert.
- Bulk send support: for events where reps met 20+ people, Boxli's bulk send handles the volume with individual note card personalization. No manual one-by-one processing.
- Auto-schedule: rep receives a Slack reminder 6 days post-delivery — 'Time to follow up on your event contacts. [X] boxes delivered.'
- Deduplication check: do not fire if a send has already gone to this contact in the last 90 days via any other playbook
The QR landing page
A post-event resource page: any content you produced for or presented at this type of event, a case study directly relevant to the most common challenge discussed in your space, and a meeting booking link. Should feel like it was built for people who attended events like this — not a generic landing page.
Follow-up sequence
- Day 1 post-event: LinkedIn connection request with a specific note referencing where you met — booth, session, dinner, hallway. Be specific enough that they remember.
- Day 2 post-delivery: Email — 'Something from us should have arrived. I thought it was more interesting than another email.' Continue the conversation topic from the event.
- Day 7: Share one resource or insight tied to the specific business topic you discussed. Value before the pitch.
Reading the signals
- QR scan within 3 days of delivery = they remember the conversation and are genuinely curious. Respond fast — this window closes quickly.
- No scan but they respond to the LinkedIn or email = the box accomplished its awareness goal. Convert through the conversation — don't make it weird by referencing the box again.
- No scan, no response after 14 days = they were networking, not buying. Move to low-touch quarterly nurture. No more physical sends for 6 months.