The video angle
Record once. [First Name] is the only variable — swapped by Sendspark at send time. When recording, acknowledge the pattern in one sentence — be self-aware and almost a little self-deprecating. Then completely reset: bring something new that didn't exist when you first reached out. Make it feel like a new conversation starting, not a follow-up to a failed one. End with a no-pressure exit. Script: "[First Name], I know I've probably been in your inbox more than you'd like. I'm not going to keep doing the same thing. Something has changed since we first reached out: [your most compelling recent development]. If the timing has changed too, scan the code. If not, just say the word and I'll give you some space."
Automation & CRM triggers
- CRM Trigger: last_activity_date > 90 days AND outreach_attempts > 4 AND lead_status IN ('Open', 'Nurture')
- Simultaneous: pause ALL active email sequences for this contact the moment the box fires. One channel at a time — the box is the only touchpoint for the next 14 days.
- Post-delivery: 7-day quiet period. No emails, no calls. Let the box do its work.
- Day 7: if no response, assign one final SDR call attempt, then move to 'Long-Term Nurture' automatically
- If QR scan or any response: cancel quiet period, assign to SDR for same-day live follow-up, flag in Slack
The QR landing page
Something genuinely useful with zero strings attached — your best piece of thought leadership, an industry report, or a practical tool relevant to their role. Give real value before asking for anything. Do not put a demo booking link on this page — that's the second step after they've re-engaged. First step is just being useful.
Follow-up sequence
- Day 4 post-delivery: One email — short, no chase energy, no 'just following up': 'Sent you something different this time — figured it was worth a shot.'
- Day 7: One call attempt if phone number is on file
- Day 14: Final close-out message: 'Last note from me for a while — if the timing is ever right, you know where to find us.' Then move to quarterly-only, maximum.
Reading the signals
- QR scan = they opened it and something clicked. Call same day — no agenda, just: 'What caught your attention?' Let them lead.
- Email reply — even 'not interested' = any reply after 90 days of silence is valuable. Respond immediately and ask one genuine question before accepting the no.
- Nothing after 14 days = they are not a buyer right now. Respect that. Move to quarterly touchpoint only, revisit in 6 months with fresh context.