The video angle
Record once. [First Name] is the only variable — swapped by Sendspark at send time. When recording, acknowledge the silence in one sentence — briefly, without dwelling — then immediately shift to something genuinely new. Use the most recent strong result you have, or the most common reason deals like this stall. End with a binary that makes it easy to respond either way. Script: "[First Name], I know we've both been quiet — I'm not going to pretend otherwise. But something changed that I didn't want to bury in another email: [your go-to re-engagement hook]. If there's still something here, scan the code. If not, just say the word. Either answer lets me help you."
Automation & CRM triggers
- CRM Trigger: Deal stage NOT = Closed-Won or Closed-Lost AND last_activity_date > 21 days. Exclude deals tagged 'On Hold - Customer Request' — they told you they'd be back.
- ACV gate: For deals over $50K, require AE manager sign-off before firing. Don't auto-send on large stalled deals without human judgment.
- Simultaneous: pause ALL automated email sequences for this contact. The box is the only touchpoint now. Do not double-channel.
- Post-delivery: create a '5-day final response window' task. If no response, move deal to 'Stalled — Closed' and trigger a 6-month re-engage calendar reminder.
- If QR scanned: fire a Slack alert to the rep immediately: '[Name] scanned the code — this deal is alive. Call now.'
The QR landing page
Something genuinely new that wasn't part of your original pitch. The single most convincing piece of content you have — a fresh case study, a new product development, or a short video addressing the most common reason deals like this go quiet. Not your homepage. Not the same proposal PDF. Something they haven't seen.
Follow-up sequence
- Day of delivery: Nothing. No email, no call. Let the box land and breathe.
- Day 1 post-delivery: One casual text if you have the number — 'Sent you something — hope it landed okay.' Not a pitch. A human moment.
- Day 3: Email, subject: 'Two questions.' Body: one genuine question about their internal timeline, one offer for a 15-minute call this week.
- Day 7: LinkedIn message + email on the same day — make it hard to miss. Close with an explicit exit: 'If the timing is wrong, I'm happy to reconnect in Q[X] — just let me know either way.'
Reading the signals
- QR scan = this deal is alive. Call within the hour with high energy and a specific ask. Don't ease into it.
- Email open but no reply = they're reading but not ready to respond. Send one targeted insight the next day — something that addresses the most likely reason they went quiet.
- Delivery confirmed, nothing after 7 days = the deal is genuinely dead. Close it in CRM, free up the mental space, and set a 6-month calendar reminder.