Help Center · Analytics & engagement · Reading the Analytics page
Reading the Analytics page
A tour of every section on the Analytics page, top to bottom, and what each one tells you.
The Analytics page is the single surface for attention, engagement, and pipeline across every box you send. One control drives all of it: the date-range pills at the top right — 7 days, 30 days, 90 days, All time, or a custom range — set the window for every section at once. Next to them, Refresh pulls the latest brochure data and refetches the page, so you are never waiting on the background sync.
The sections, in the order they appear:
Total Attention hero
The headline number for the window — watch time plus landing-page dwell — front and center.
KPI row
The core engagement KPIs side by side: engagements, watches, watch time, and the rest, each trending against the prior period.
Funnel and pipeline
The delivery funnel shows drop-off from sent to shipped to delivered to engaged. Beside it, pipeline dollars sourced, influenced, and won — populated when HubSpot is connected.
Engagement over time and watch extremes
Daily engagement volume as a chart, then the extremes row: shortest and longest watches, first and last engagement in the window.
When they engage
Time-of-day and day-of-week breakdowns. Use these to time follow-ups and sends to when your recipients actually pick the box up.
Watch durations
How long people watch, bucketed from under 30 seconds to 5 minutes and up. A right-heavy distribution means the video is holding attention.
Top companies and contacts
Leaderboards ranked by attention earned — your warmest accounts and people for the window.
Engagement map and campaign heatmap
The map pins where boxes reported engagement, with a ranked location list. The heatmap grids engagements per campaign per month, so seasonal patterns and fading campaigns stand out.
ROI by tier and recent alerts
Spend versus engagement and pipeline per box tier — which tier earns its cost. Last, the feed of recent alert-rule fires: first scans, deep watches, pass-arounds.
A useful habit: read it top-down. The hero says how much attention you earned, the funnel says where sends stall, the middle sections say who and when, and the tier ROI table says whether the spend is paying for itself.
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