The headline metric: every second of brochure watch time plus landing-page dwell, added up.
Total Attention is the number Boxli leads with everywhere: every second a recipient spent watching your video brochure, plus every second they spent on your landing page after scanning a code. Real time from real people, tied to a specific recipient and send.
Why lead with it: most channels buy fractions of a second. An ad gets a glance, an email gets a subject-line scan. A box on someone’s desk earns minutes — and because the brochure reports watch sessions with durations, and the Insight Tag reports time on page, those minutes are measured, not modeled.
Two inputs, both direct measurements. Watch time comes from the brochure itself — each viewing session reports how long it ran. Dwell time comes from two places. An NFC tap opens a Boxli-hosted tap page first, which measures time on page itself, so every tap contributes seconds. A printed QR scan goes straight to your landing page, where the Insight Tag counts time on page. No tag on the destination page means QR scans still count, but their dwell does not — installing it is the single easiest way to make the number more complete.
Where you see it: the Total Attention hero on your dashboard and the Analytics page, plus per-person and per-account rollups on contact, company, and send pages. Connect HubSpot and it syncs to a Total Attention property on each contact, so reps see earned attention without leaving the CRM.
Every guide here lives in the in-app Help Center too — open Help in the sidebar.
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