Engagements are QR scans and NFC taps; watches are brochure viewing sessions. Boxli never mixes the two.
Two words carry precise meanings across every Boxli surface, and they are never interchangeable.
The distinction keeps every count honest. A recipient who watches your video for five minutes has one watch and five minutes of watch time — not “one engagement.” A recipient who scans a QR code has one engagement — not a watch. A contact with fifty watches and two scans has two engagements, and the dashboard says so.
Collapsing them would let either number inflate the other: a looping video would rack up “engagements” nobody performed, and a burst of scans would look like viewing time nobody spent. Keeping them separate means when you compare campaigns or rank contacts, you know exactly which behavior you are ranking on.
You will see the split everywhere: the KPI row shows engagements and watches as separate tiles, contact and company pages report both, and HubSpot receives engagements as its own property. When any surface says “engaged,” it means a scan or a tap happened — a real hand on the box.
Every guide here lives in the in-app Help Center too — open Help in the sidebar.
Open Boxli